Popular in: Colorado, Connecticut, Delaware, Idaho, Kansas, Michigan, Minnesota, Mississippi, Montana, Nebraska, New Hampshire, New York, South Dakota, Wyoming
Traditional (or original) Barbie is everywhere this year — she’s the most searched costume in 14 states.
Of course, Margot Robbie’s portrayal of her plays a big part in her popularity, but even as a doll, she’s always been popular because she embodies the idea that women can do anything. She inspires young girls to dream big, believe in themselves and pursue their ambitions, no matter who they are.